About Us

What does Kaesu mean?

We get this question all the time. Kaesu is a Japanese word that means to change, to turn over, to turn upside down, to hatch, to incubate.

As lifelong entrepreneurs, our founders wanted to create a company to hatch their ideas and opportunities. Focusing on the word “incubate,” we looked for a translation in another language that would serve as a great company name.

Thus the name “Kaesu” was born. It just so happens that business-wise, we are also “changing,” “turning over” and “turning upside down,” the traditional ways community newspapers and local advertisers do business. We believe the name “Kaesu” is a perfect fit for our company. The name embodies our current business model and future goals.

Kaesu Management Team

The Kaesu management team has significant newspaper industry and Internet application experience. Our founders have over 35 years combined experience, working with community newspapers and have both been Internet pioneers since 1995.