Search Engine Optimization
Our web site solution takes care of it for you!
As a small business, you want to make sure your web site and your business content is found in as many places as possible. In addition to being found throughout your local community newspaper web site, you want to be found in the major search engines such as Google, Yahoo and MSN.
Preparing your web site and online content to be indexed by search engines is called Search Engine Optimization, or SEO. This process is extremely important for improving ranking in search results, but can be a daunting and mystifying task for the small business owner.
Luckily, the Kaesu technology platform takes care of this for you!
By using our system, in conjunction with your community paper, your web site and all of your content is automatically optimized to be "picked up" by the major search engines. Since these search engines love content, they visit each of our newspaper sites regularly. Since your business content flows through the newspaper site, the engines grab your content and index it in their databases. They also follow the links within the web site of the paper and end up grabbing all of your web pages too.
By simply publishing as much content as possible, such as products, coupons, news and events, your business will improve the probability of being found on Google, Yahoo and MSN.
You do not have to be a Search Engine Optimization expert. You just have to use the Kaesu system that is tied to your local paper, to get tremendous online exposure for your company.
So the process is as follows:
- Get your web site set up with the Kaesu solution via your local newspaper
- Publish content to your site such as standard web pages, products, coupons, news and events, etc.
- Your web site and all of your content flows through the newspaper web site and is linked back to your site
- The major search engines such as Google, Yahoo and MSN visit the newspaper sites regular to grab all of the updated content
- When the engines visit the newspaper site, they pick up your content and follow links to your site, grabbling the rest of your content
- You get terrific placement on the search engines and MORE EXPOSURE!
Below is an example of results for one of our local advertisers.
One of the best examples we have for these results is for a local pizza restaurant in Budd Lake, New Jersey called Brandas Italian Grill. This small business is one of the participating advertisers of the Mt. Olive Weekly newspaper in Morris county, NJ.
This small business has used the Kaesu system to build a complete web site that includes multiple menus, coupons and specials, catering information and more. Within only a few weeks after fully populating his site, the owner was thrilled with the following results:
(We use Google here as our example, but the results are similar on the other major search engines.)
1) Doing a Google search for "brandas italian grill" yields the top 3 search results, with the first being for www.brandasitaliangrill.com, and the second 2 being www.mtoliveweekly.com page listings.
2) Doing a Google search for just "brandas" yields #2 placement, showing the www.brandasitaliangrill.com link. You will notice that the first text under the heading is "Part of the Mt. Olive Weekly Network.
3) Using Google Local and searching for "pizza, budd lake, nj", you will see that Brandas Italian Grill is listed first.
But diving deeper, once you click the Brandas link, you see that the first two references are Mt. Olive Weekly content pages found by Google through the local newspaper site.
4) Even using Google Maps, you will see how Google values very highly this small business affiliation with the community newspaper. Notice after searching for "pizza, budd lake, nj", Google displays a pop up window with a link to the Mt. Olive Weekly web site at www.mtoliveweekly.com.
We believe Local Search is the future growth area on the Internet and Kaesu is proud to be able to deliver an affordable solution that gets results for small businesses.
If your community paper is partnered with Kaesu, you can get started immediately. If you would like to suggest that Kaesu contact your local newspaper and show them the benefits of our platform, please contact us and we will be sure to set up a demonstration of the significant benefits they can provide their advertisers.
Please contact us for more information >>
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