In the independent free paper industry, you have hard working publishers and general managers focusing on delivering the best print product possible to their communities. Whether a newspaper, a shopper, a weekly or monthly, these publications strive to provide quality local information to readers and a terrific advertising medium to local business owners. Sometimes this keen business focus hinders a publisher’s ability to properly investigate new opportunities, like the Internet. That’s where the newspaper association comes in.

Since its inception in 1955, the Mid Atlantic Community Paper Association (MACPA) has been a major component in providing member publications with the latest technology and marketing strategies in the industry. Recognizing the importance of the Internet in local advertising, MACPA has partnered with Kaesu to help its members implement the right long term strategy that not only includes online classifieds, but enables publishers to engage each and every local advertiser with a comprehensive web site and online marketing solution.

MACPA recognizes the importance of having a complete vision of future online opportunities and wants to ensure its members have the best opportunity to own their markets. This partnership between the association and Kaesu does just that. Kaesu’s vision is much more than just classifieds, but an entire suite of applications that help publishers engage readers and local business owners.

Kaesu will be rolling out its platform in 8 states, covering over 100 markets, helping MACPA members offer online opportunities to readers and advertisers.

For more information about Kaesu’s program, please contact us.