Community Newspaper Website Solutions • A Complete Web Site Platform for Community Newspapers • Manage Your Web Site • Display Ad Archiving • Engage Your Advertisers • Generate Additional Revenue • OWN Your Market in Both Print and Online

When you adopt an Internet strategy, you must understand the potential for grabbing online advertising dollars. With the Kaesu platform you will begin to generate significant, incremental revenue from the following:

• Online Classifieds
  Submitted via your web site and print classifieds displayed on your site

• Display Ads
  Upsell all or some of your display ads to appear online

• Banner Ads
  Offer an affordable online advertising opportunity to some of your best advertisers

Your first goal is to generate enough incremental revenue to offset the cost of your site. The Kaesu team will help you do that within the first month, essentially reducing your out of pocket expense to zero, and allowing you to start building your long term online strategy.

Real World Examples – The right thing to do
When analyzing how to increase your revenue by charging more for online publishing of ads, you ask yourself the following question.

"Should I give my customers the option to pay a little more to have their classifieds or display ads published on my web site, or should I just put all of my content online, and include the additional charge in my rate structure?"

The best solution is the latter. Get all of your content onto your web site!

Here's what we recommend and what has already worked for our customers.

Decide what would be a reasonable upcharge on a classified ad and display ad for the additional exposure they will receive on your web site.

For example:

With this typical example, you can generate $700 per week or more, in additional revenue, just by putting your ads on the Internet and promoting your web site. Your advertisers will be thrilled with the additional exposure and won't question the additional fees.

You simply let your advertisers know that you are now promoting all of your ads on your web site and providing additional valuable exposure for local businesses on the web.

This is the strategy that Kaesu recommends and what our customers are already implementing.  But what is the major underlying reason for putting all of your content online, rather than give your advertisers a choice. Because the more content you publish on your web site, the more local, regional and national visitors you will have, and the more exposure you will be providing to your advertisers. This in turn raises the value of your online real estate, in conjunction with your printed paper, helping you to sell even more advertising.

Our staff is extremely experienced in helping publishers make the correct decisions with implementing an Internet strategy, so be sure to contact us with your questions and comments. We will be glad to help you any way we can.