A Complete Web Site Platform for Community Newspapers
The Kaesu web site solution for community newspapers provides an affordable, but robust platform for staff members to manage news, classifieds, online advertising and more, with an easy to use and flexible modular structure.
Our business model looks at the bigger picture of "Local Search", integrating content from local businesses, dramatically improving search engine optimization, advertiser exposure and the value of your web site.
With Kaesu, publishers gain a partner who will help the paper command the majority of the online revenue in its market and secure long term online relationships with its local advertisers.
A few publications currently using our platform:
"You are not in the newspaper business. You are in the Advertising Business."
Joe Nicastro, Kaesu cofounder.
The Kaesu solution allows the community newspaper to "lock in" the print and online advertising relationship with local businesses, putting the paper in the enviable position of being able to help direct where the advertiser spends his/her marketing dollars.
Newspapers—Manage Your Web Site
With our easy to use administrative console, you can manage an unlimited amount of content on your web site in only minutes per day. We do the initial set up for you, provide you with training and you are off and running. You can create new web pages as easily as you create pages in your paper, and adding content like news and events is a breeze. Upload your classifieds each week and get those display ads online, providing your advertisers with additional exposure. Your consistent efforts to deliver a high quality web presence will increase the value of your paper and improve results for your advertisers, which directly leads to more revenue for your company.
Newspaper Display Ad Archiving
How powerful would it be if you could archive your display ads and provide anytime access to your readers and advertisers? With our system, you can upload all of your ads each week, making them visible and searchable to readers on your web site. Also, each of your advertisers will be able to access an entire history of ads from the administration console. You've now increased the value of your display ads by increasing the exposure they receive to the public, and provided an additional value added service to local businesses who advertise with you.
Newspapers—Engage Your Advertisers, And Lock Them In
With the Kaesu platform, each advertiser has access to our administrative console with a secure user name and password. Through this console, your advertisers can view proofs, communicate with sales associates, see archived display ads, and if they choose to take advantage of the advanced online marketing tools, they can manage a complete web site for their business. Once the business owner or manager begins using the system, they become engaged and locked in. Your paper now becomes the online marketing and technology expert to all local businesses.
Generate Additional Revenue
When you adopt an Internet strategy, you must understand the potential for grabbing online advertising dollars. With the Kaesu platform you will begin to generate significant, incremental revenue from the following:
- Online Classifieds – Submitted via your web site and print classifieds displayed on your site
- Display Ads – Upsell all or some of your display ads to appear online
- Banner Ads – Offer an affordable online advertising opportunity to some of your best advertisers
Your first goal is to generate enough incremental revenue to offset the cost of your site. The Kaesu team will help you do that within the first month, essentially reducing your out of pocket expense to zero, and allowing you to start building your long term online strategy.
OWN Your Market in Both Print and Online
With a good online strategy that engages all of your advertisers, you can literally own your market. You paper becomes more valuable, and your web site becomes extremely valuable online real estate. You now begin to own your market with the most compelling advertising opportunities for local businesses. Your competition cannot provide the depth and quality of the advertising solutions you offer and your relationships get stronger and stronger.
Get started immediately by contacting the Kaesu team so you can OWN YOUR MARKET!
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